Hair Gain
Brand Identity | Digital Design I Creative direction I Art direction I Packaging
2024 Jul - Current | London
Hair Gain is a DTC hair care brand specialised in hair concerns, helping women. As a senior creative designer, I lead the creative direction across our brand visuals, campaigns, and product storytelling. My role focuses on transforming Hair Gain’s vision into compelling, design-led experiences — from concept development and art direction to lifestyle photography and digital content creation.
Creative Direction for 360° campaign
With the launch of Hair Gain’s new Hydrating Shampoo & Conditioner, my creative direction focuses on crafting a sensory-driven campaign that subtly highlights the hero ingredient — marshmallow root.
Product photography: Gemma Wood
Video & Still: Bater & Street
Producer: Hannah Domingo
Exhibition Unit Design for Cosmoprof 2026
Designed and developed Hair Gain's exhibition stand for Cosmoprof 2026, creating a visually engaging and premium brand experience that showcased the company's product range and identity. Led the creative concept, stand layout, graphics, and artwork production, ensuring the final design effectively attracted visitors and aligned with Hair Gain's marketing objectives.
Creative Direction for Dry Shampoo TV ad
For Hair Gain’s cult-favorite Dry Shampoo, my creative direction aims to spotlight its standout benefit through a visually authentic but dramatic.
Video Director: Mark Harrison Producer: Liz McCarthy
