Hair Gain

Brand Identity | Digital Design I Creative direction I Art direction I Packaging

2024 Jul - Current | London

Hair Gain is a DTC hair care brand specialised in hair concerns, helping women. As a senior creative designer, I lead the creative direction across our brand visuals, campaigns, and product storytelling. My role focuses on transforming Hair Gain’s vision into compelling, design-led experiences — from concept development and art direction to lifestyle photography and digital content creation.

Creative Direction for 360° campaign

With the launch of Hair Gain’s new Hydrating Shampoo & Conditioner, my creative direction focuses on crafting a sensory-driven campaign that subtly highlights the hero ingredient — marshmallow root.